The Brand Switch method in SEO is a content strategy that scales a central topic by systematically adapting it to different brands, services, or providers. A core question like “How to install TYPO3?” serves as the base, which is then extended to longtail variants such as “…on all-inkl.com,” “…on IONOS,” or “…on Strato.” This approach allows for efficient content scaling and improves search engine visibility by covering diverse brand-related queries around a shared core intent.