A keyword is a specific word or phrase used in content to increase its relevance for search queries on search engines like Google. Keywords are a central component of search engine optimization (SEO) as they help search engines understand the content of a webpage and display it for relevant search queries. Choosing the right keywords that align with potential users' search queries is critical for a website's success online. Common types of keywords include short-tail keywords (brief, general terms) and long-tail keywords (longer, more specific phrases). At scinet agency from Augsburg, I offer keyword optimization to ensure websites are visible for the most relevant search terms, thereby driving more organic traffic.