Keywords are central elements of search engine optimization (SEO). There are two main types of keywords: Short-Tail and Long-Tail. Short-tail keywords are short, broad search terms, usually consisting of one or two words (e.g., "shoes"). They have high search volume but are highly competitive and less specific. In contrast, long-tail keywords consist of longer, more specific phrases (e.g., "comfortable running shoes for women") and typically have lower search volume. However, they target a well-defined audience and tend to have a higher conversion rate. Both types of keywords play a crucial role in a balanced SEO strategy. At scinet agency from Augsburg, I offer comprehensive keyword optimization to strategically use both short-tail and long-tail keywords, maximizing your website's visibility and traffic.