Neuro web design combines insights from psychology, neuroscience, and behavioral research with the principles of modern web development. The goal is to design websites that influence unconscious brain processes – improving conversion, engagement, and trust.
Common techniques include strong visual hierarchies, emotional triggers, color psychology, micro-interactions, and reducing cognitive load.
It’s not just about aesthetics, but about strategic elements that activate users emotionally and support subconscious decisions. Neuro web design is especially valuable in e-commerce, landing pages, and UX optimization.