<h3>What is a SERP?</h3>
<p><strong>SERP</strong> stands for <strong>Search Engine Results Page</strong>, which is the results page a search engine like Google or Bing displays after a user submits a query. It presents the most relevant results to the user’s question or keyword.</p>
<p>Modern SERPs go far beyond simple blue links. Depending on the intent, they may include organic listings, paid ads, featured snippets, knowledge panels, local map entries, shopping results, videos, images, or news boxes.</p>
<p>What appears on a SERP varies depending on the search intent. Informational searches often feature summaries and videos, while commercial searches may display product listings or paid placements.</p>
<p>In SEO, the SERP is the key location where visibility is won or lost. If you’re not on the first page, chances are your content won’t be seen – since more than 90% of all clicks go to the top 10 results.</p>
<p>The SERP is also evolving through AI-generated search experiences like Google SGE. These systems generate direct answers and reduce the prominence of traditional search listings. This shift highlights the growing importance of strategies like <strong>Generative Engine Optimization (GEO)</strong> in future SEO work.</p>