A slug is the part of a URL that identifies a specific page – for example, in my-website.com/blog/seo-tips/, the segment seo-tips is the slug.
It is usually generated from the page title but can be edited manually. Slugs should be short, readable, SEO-friendly, and free of special characters.
A well-crafted slug improves search visibility and helps users understand the structure of a website. Including keywords in the slug is considered a best practice in SEO.