Metadata is additional information embedded in a webpage's source code to describe and structure its content. It helps search engines understand the context and relevance of a page and contributes to the website's visibility in search results. The most common metadata includes meta title, meta description, and meta keywords. The meta title appears as the title in search results, while the meta description provides a brief summary of the page's content. Metadata plays a crucial role in search engine optimization (SEO), as it affects the click-through rate and discoverability of the page. At scinet agency from Augsburg, I offer metadata optimization to ensure your website meets SEO standards and its content is effectively recognized by search engines.