A one-pager is a website that presents all content on a single, continuously scrollable page, rather than spreading information across multiple subpages. This approach is especially suitable for concise content or specific topics where a linear presentation enhances the user experience. Users navigate the one-pager by scrolling down through sections like "About Us," "Services," "Testimonials," and "Contact." The advantage of a one-pager lies in its clear, focused presentation and simple navigation. However, a one-pager can become less effective with large amounts of content, as load times and clarity may suffer. One-pagers are particularly popular for landing pages, portfolios, or event sites.